Lemmonet Blog

By: Samantha Badgen of 07/02/20

We have gone on record saying that having thousands of followers doesn't automatically make someone an influencer, ...

By: Samantha Badgen of 06/25/20

Influencers and content creators are our bread and butter, the backbone of our company and the pillar of what we do.

By: Samantha Badgen of 06/11/20

Influencer has become a bad word. Instead, “Creator” is the preferred term, even by the platforms that host the ...

By: Samantha Badgen of 06/04/20

Being an influencer is a highly lucrative activity, but it's also a relatively new one, which gives those looking ...

By: Samantha Badgen of 05/28/20

Influencer marketing strategies are no longer a fad. Look no further than your different social media platforms to ...

Influencer Marketing works. Today it is really common to hear about brands that jump into this tactic to bring their ...

Internet has changed the rules of advertising forever. It brought consumers and brands together in a common "space" ...

The spiral of silence theory postulates that sometimes people don’t voice their opinions (when you do not ...

Why is influencer marketing creating such a trend within the marketing industry? Our first answer to this question ...

Technology is a double-edged sword. On the one hand, it gives us the possibility of targeting our key audience in ...

Do's, Don'ts and How-to's of Influencer Marketing