Do's, Don'ts and How-to's of Influencer Marketing

Tips to successfully leverage influencer strategies

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Performance and Influencers? Trust us, it works.

We have gone on record saying that having thousands of followers doesn't automatically make someone an influencer, ...
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Creator Spotlight: Sebas Macias

Influencers and content creators are our bread and butter, the backbone of our company and the pillar of what we do. 
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Influencer or Content Creator?

Influencer has become a bad word. Instead, “Creator” is the preferred term, even by the platforms that host the ...
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Real or fake? Tips for identifying true influencers

Being an influencer is a highly lucrative activity, but it's also a relatively new one, which gives those looking ...
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5 types of influencers to get the most out of your brand strategy

Influencer marketing strategies are no longer a fad. Look no further than your different social media platforms to ...
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#InfluencerMarketing works: Colgate's case study

Influencer Marketing works. Today it is really common to hear about brands that jump into this tactic to bring their ...
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eSports, advertising's hidden treasure

Internet has changed the rules of advertising forever. It brought consumers and brands together in a common "space" ...
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Content is the king once again: Instagram will no longer show Likes on posts

The spiral of silence theory postulates that sometimes people don’t voice their opinions (when you do not ...
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Which is the most suitable influencer for your brand?

Why is influencer marketing creating such a trend within the marketing industry? Our first answer to this question ...
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Metrics and usability: know the differentials of the Lemmonet platform

Technology is a double-edged sword. On the one hand, it gives us the possibility of targeting our key audience in ...
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