Lemmonet Blog

The spiral of silence theory postulates that sometimes people don’t voice their opinions (when you do not ...

Why is influencer marketing creating such a trend within the marketing industry? Our first answer to this question ...

Technology is a double-edged sword. On the one hand, it gives us the possibility of targeting our key audience in ...

Audiences today pay to avoid ads. Back in the old days, announcements were "a necessary evil" in order to be able to ...

By: Tomás Terra of 05/22/19

In June 2018 Instagram reached the astonishing figure of 1 billion monthly active users (MAU). While Facebook ...

By: Tomás Terra of 04/16/19

Affiliate marketing has been around for many years. I’d bet that if you have ever faced the challenge of increasing ...

By: Tomás Terra of 03/25/19

Have you just decided to start planning your first campaign with influencers? Then it is time to leverage the most ...

Influencers or content creators (aka KOL "Key Opinion Leaders") are prominent individuals with an audience and ...

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Do's, Don'ts and How-to's of Influencer Marketing