Do's, Don'ts and How-to's of Influencer Marketing

Tips to successfully leverage influencer strategies

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Content is the king once again: Instagram will no longer show Likes on posts

The spiral of silence theory postulates that sometimes people don’t voice their opinions (when you do not ...
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Which is the most suitable influencer for your brand?

Why is influencer marketing creating such a trend within the marketing industry? Our first answer to this question ...
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Metrics and usability: know the differentials of the Lemmonet platform

Technology is a double-edged sword. On the one hand, it gives us the possibility of targeting our key audience in ...
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Why it's so important to be "less invasive" when advertising your company?

Audiences today pay to avoid ads. Back in the old days, announcements were "a necessary evil" in order to be able to ...
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Influencer marketing with a guaranteed KPI?

In June 2018 Instagram reached the astonishing figure of 1 billion monthly active users (MAU). While Facebook ...
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Have you already heard about Brandformance marketing? The perfect combination between Affiliate marketing and Influencer marketing

Affiliate marketing has been around for many years. I’d bet that if you have ever faced the challenge of increasing ...
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How to plan an influencers campaign without losing your mind?

Have you just decided to start planning your first campaign with influencers? Then it is time to leverage the most ...
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Guaranteed results with Influencers? It's possible.

Influencers or content creators (aka KOL "Key Opinion Leaders") are prominent individuals with an audience and ...
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